Demand Studies, Market Overviews and Impact Analysis

We conduct services for owners finding themselves in situations where they must respond to i.e. new constructions underway or a major refurbishing that will drastically change the distribution of demand within the market. We also prepare abbreviated Market Overviews and Demand Studies which consist of a five to ten page report discussing the potential hotel market, how the proposed property should be positioned within it and include estimates of annual Occupancy Percentage and Average Daily Rate. Estimates of operating results over the first five years of operation are prepared. In cases where a full market demand study is required by a lender from an independent consulting firm, we coordinate and supervise the engagement to insure its accuracy and cost effectiveness.